Marketing Mondays: "What Do You Do?"

2.

The "Elevator Pitch"

The short verbal statement about yourself and your work is a useful little tool. Often referred to as "The Elevator Pitch"--so called because you deliver it in the time it takes to travel a few floors--it allows you to provide a brief but informative description or to respond succinctly to that ubiquitous question, "What do you do?"

Go ahead, ask me. I can tell you in two floors:    I'm a painter. Geometric abstraction is a good umbrella term to describe what I do. My particular version is succulent color married to the austerity of the grid. I call it lush minimalism.

OK, your turn. Pitch me: What do you do?