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It's about a group of cads, scoundrels, and sinners and their wives, but mostly mistresses. Yes, of course they're in advertising. It takes place at the dawn of the 60s, when a deal was sealed with a scotch and a cigarette in the conference room. It recreates the era beautifully and taps directly into its zeitgeist.
If you find it hard to identify with these types of characters, it may not be the show for you. Few of them have many redeeming qualities. But the writing and luxurious vintage feel are irresistible to me.